Do you have a local business and don’t know how to make it a complete success? In this article, we are going to tell you the best 6 Local SEO tricks to rank and enhance your business within the online world, since today, local ranking is an essential branch within SEO ranking.
More and more businesses are joining local ranking strategies to take their businesses on the path to success in the digital world; therefore, you should not be less! For this reason, we are going to tell you about the local SEO tricks that are currently being used to conquer Google and rank yourself ahead of your competitors. Are you ready to turn your business around? Pay attention! if you don’t know about SEO you can read our article on SEO guide for beginners
What is Local SEO and what is it used for?
Before telling you what are the tricks of Local SEO that you must take into account so that your business is up to date and can be located from any place or location, the first thing we want to tell you, in case you still do not know or you have not been left Of course, what is Local SEO and what is it for:
We can say that Local SEO is a sub-branch within search engine optimization that focuses on ranking your business within a certain geographic space, in such a way that, when the user searches near or around a certain location, your business is shown in Google results.
Local SEO is widely used by all those businesses, shops or establishments that have a place at street level or that have a physical place where the user can personally go to find what they are looking for.
Therefore, working the Geolocation of your business in search engines is a very important strong point that you should not ignore if you want it to be a success within the sector in which you work. There are different tricks of local SEO that you can work to promote it within a geographical environment or locality, and therefore we are going to tell you what they are and what they consist of, but before clarifying that local SEO can be divided into two types of SERP’s (search engine results page):
Search results in Google Maps (Google My Business):
To be able to appear in Google Maps it is essential that you have a tab in Google My Business, through which you can appear in local searches made by users.
Local search results:
These are results that are geolocated and that users carry out local searches for a local product or service, for example, hairdressers, communication agencies, food stores, Hotels, Shopping malls, etc.
6 Local SEO Tricks that you must consider to boost your business:
Now that you know what local SEO is and what you can use it for, we are going to give you some tricks or ideas that you should keep in mind if you want your business to become a search engine trend:
1- Optimize your Google My Business file:
One of the tricks of Local SEO that from the start you have to take into account is to create a tab in Google My Business, a place where users can see all the information they need about your business at first glance and you can also get reviews and recommendations.
It is a free tool that Google offers to all businesses that want to enhance their online presence. The main function of this platform is to link your physical business with the environment around you. Thanks to it, you can improve the visibility of your business within the sector in which you operate; it is one of the fundamental bases for working local SEO.
With the Google My Business tab, you can track the ratings and opinions that your business users have through a star rating system and the publication of reviews. In addition, if you have the card well optimized and working, it will give your user’s confidence and it will be a very effective way of capturing.
2- Geolocation of your website images:
Another of the Local SEO tricks that you should take into account is to include on your website is Geolocation of your images. The geolocation of an image is the information that we find within an image that offers information to the search engine about the place in which it was made.
These data do not usually appear visibly on the web but are encoded information that unless you specifically search for it will not appear. It is a section you can modify and adjust it to the location you need or want to highlight.
The images will be geolocated with the same address that you have put in the Google My Business file, so it can no longer be touched or changed unless absolutely necessary.
3- Sign up for Bing Places for Business:
To get your local business to have a good search engine ranking, optimizing the Google My Business tab is important, but continuing with your Local SEO tricks, you must create an account at Bing Places for Business.
Thanks to this tool, you will be able to know the origin of your clients, since, in Windows devices, Bing is used by default. What this indicates to us is that you will be more likely to find and rank your business through this search engine than Google.
Registering your business in Bing Places will give you one more point since, the devices with Apple operating systems do not use the geolocation of Google or Cortana, but Siri uses the database that Bing offers. As of today, Apple does not have its own database for local searches but instead uses Microsoft’s, which is the search database that Bing uses.
4- Get quality reviews:
This is another of the Local SEO tricks that is very important to keep in mind. Therefore, the more positive reviews you get for your Google My Business account, Google will detect that your business is trustworthy and therefore will give it greater importance than another that does not have any review or they have negative reviews. Don’t know how you can get reviews for your listing? Aim!
- You can ask your customers to put reviews on your google my business account and highlight what they like most about your products or services.
- You can discuss with friends and family the idea of getting reviews to help you grow.
- You can buy geolocated reviews on Google. There are some platforms from which you can hire monthly review packages and they will help you work on the local ranking of your business. Try them and tell us about your experience!
5- Consider the responsive design of your website:
Another of the Local SEO tricks that you have to consider if you want your business to rank itself above the competitors is to have a responsive quality design website.
Today, there are many users who search from their mobile or tablet devices, so it is something you have to consider if you want them to find you easily and quickly.
You must add a map on your website that allows you to be reachable and accessible, since for example, in the case of restaurants, it is important that the location is set correctly, otherwise, they will not find your business and they will go to your business competitor
For this reason, you must work well both the Google My Business tab with the data of your location as accurately as possible, and in turn, from the responsive design of your website, give the user the possibility of reaching the door of your business just by using your mobile.
6- Adapt ON Page SEO for local searches:
ON Page SEO plays a fundamental role in local search engine ranking along with mentions and link building. For this reason, we must bear in mind that the content that must appear on our website corresponds to what our clients expect to find.
For this to happen, another of the best local SEO tricks is to use and include longtails keywords that refer to local audiences, for example, a cleaning company in Madrid, best SEO agency in Madrid, restaurants in Madrid, etc.
In this way, what we are going to achieve is to work with local ranking keywords, which together with longtails that reinforce them, will optimally improve search engine ranking and when local searches are made, we will appear in the first results.
With this we conclude this Article about the Local SEO tricks most used today in the world of digital marketing to rank your business, but if you still have any questions, do not forget that you can contact us or comment here and ask us for the information you need.